LESS SHOWING UP ONLINE FOR THE SAKE OF IT AND MORE MARKETING YOUR OWN WAY

-With Yours Truly

Simplification on this side of business never sounded so sweet.

And it’s entirely possible when you build a marketing strategy catered to you and your business goals that honors your season of life.

Let’s shift online marketing from being another obligation to an empowering opportunity.

You don’t have to fit into a modern marketing mold that doesn’t suit you or your business model.

You can choose to develop a strategy that encompasses your authenticity, capacity to create, and still keeps your audience moving toward your end goal.

Your marketing deserves its own runway.

I’m Erica — Your Overly-Invested, Goal-Driven Marketing Strategist

I believe business owners can show up in inboxes and on socials to sell in simple and unique ways without raising their cortisol or sacrificing authenticity.

Through years of corporate leadership and hands-on marketing work, I saw first-hand how authentic connection impacts engagement, retention, and revenue.

In fact, I became so fascinated by the way communication influences behavior that I earned a degree in it.

(I’ve been told I’m quite the conversationalist).

My Core Values

AUTHENTICITY

There is no one more qualified to speak about your work than you and your marketing strategy should reflect that.

PEOPLE

People over profit, always. That includes the people who work with you, for you, and those you’ve yet to meet. Everything we do — personally and professionally — should embody that.

INTEGRITY

There is no room here for manipulation or shame-based tactics. I want to build honest strategy alongside service providers who genuinely care about the people they serve.

Speaking of authentic connection… I don’t mean to sound forward, but I was hoping we could start ours.

I’ll go first:

  • 1. The Big Girl Job

    Fresh out of high school, I secured a third-shift job at UPS where they paid for my college education. After a promotion to management, I gained a first-look at how systems, organization, humility, and a little elbow grease (or lack thereof), can make or break a business model.

  • 2. The Second Job

    Because one wasn’t enough in this economy.

    I became a server at a local restaurant and unlocked a new level in multitasking and a newfound respect for the service industry. Remembering to take an order, grab a refill, get an extra ranch, greet a table, and make change for another at the same time wasn’t for the faint of heart.

    IYKYK.

  • 3. The Internship

    This was the last piece of my degree and my first taste of corporate marketing. I joined a consulting company who worked with clients in a multitude of luxurious industries.

    It was dreamy.

    But it was also the first time I recognized a corporate ceiling in marketing tactics that prevented risk-taking and reinforced uniformity.

  • 4. The Bachelors Degree

    This huge piece of paper with Cum Laude honors stamped at the bottom of it was a symbol of the next chapter in life — and a trophy for the blood, sweat, and tears I poured into it.


    I graduated debt-free while working two jobs so you know I earned those bragging rights.

  • 5. Motherhood

    Soon after I got that piece of paper, my husband and I found out we were expecting. Becoming a mother taught me grace, grit, and so much resiliency.

    I quickly realized those characteristics would clash in my 9-5. I simply couldn’t be confined by the constraints of corporate expectations and professionalism.

    So I chose not to be.

  • 6. A New Directive

    I stepped away to start my own business and serve other owners who refuse to succumb to the pressure of modern-day marketing and icky sales tactics.


    In a rebellious effort, I want to show you that it is possible to develop an online presence that feels good to your nervous system, pushes past the bounds of what you’ve been taught in marketing, and still brings in the visibility and profits your business goals desire.

The moral of my story is that you don’t have to lean into practices that don’t align with who you are and what you’re building just because someone else is doing it.

You can choose to create your own marketing lane.

ON MY DESK

A walking pad I swear by to get steps in as a WFHM, a weekly planner I use diligently, and a self-watering plant my husband got me to replace the one I forgot about

IN MY SPOTIFY MOST PLAYED

Ella Langley, Alex Warren, and Forrest Frank always grace the speakers on my car rides. You may unintentionally hear a Danny Go song (or two), courtesy of my toddler and his tasteful musical preferences.

ON THE DESSERT MENU

Jeni’s Gooey Buttercake Ice Cream — the best ingredients with the richest flavor (this is not a paid ad).

CURRENTLY BINGEING

I will always stay up late when Part 2 of a Bridgerton season drops — ISTG. I am also a sucker for reality TV, especially when they’re handing out roses or developing a connection through a wall.

ON MY BUCKET LIST

A 2-week stay in Europe with my family and to speak in front of thousands (once I get past my stage fright). I want to build a legacy that allows for those freedoms.

IN YOUR INBOX

Occasional tasteful marketing tidbits without the ick. Subscribe to join The Studio Spill.

“Partnering with Erica has been very much like having a close friend by my side. She takes the time to truly get to know both me and my business, supports my goals, and isn’t afraid to speak the truth and tell me what I need to hear to become a better business owner.”

-Christy

Welcome to the land of marketing rebellion —

Develop a strategy that honors your voice and capacity, pushes the envelope, and still drives home your business goals.

LET'S WORK TOGETHER