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90-DAY MARKETING STRATEGY

FOR SERVICE-BASED BUSINESS OWNERS

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It’s time to build your marketing strategy around them.

Dump decision fatigue and the content funk once and for all by knowing when and what to post about your services.

With a 90-day marketing strategy tailored to your business model, goals, and capacity.

You’ve got big business goals.

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MARKETING SUPPORT FOR GOAL-DRIVEN BUSINESS OWNERS

MARKETING SUPPORT FOR GOAL-DRIVEN BUSINESS OWNERS

You’ve given the “do it yourself” approach to social media and email marketing your best shot.

But you didn’t sign up to be a full-time marketer when you started this business.

You also didn’t sign up to:

  • Spend hours on Canva making content just for zero reach or conversions

  • Water down your personality in the name of being “professional”

  • Attach your worth to whether or not you show up online consistently

And you definitely didn’t sign up to be this good at what you do… and not see it reflected in your marketing.

You deserve to stay slay in your zone of genius.

That means:

  • Calling in the right people ready to pay you for your expertise by building meaningful relationships through your content

  • Feeling 10x more confident showing up because you know your message will speak to the right audience

And of course seeing the ROI from your marketing efforts because we’re in the business of making money over here.

At this stage in business,
it’s time to wear one less hat.

BOOK MINE

The 90-Day Marketing Strategy

Map out 90 days of content marketing in 90 minutes that aligns with your business goals.

$997
(Payment Plan Available)

  • Pre-session Audit + Research
    A deep dive into your business, current content, and market so we know what we’re working with

  • 90-minute Strategy Session
    Where we map out what the focus is for your marketing over the next 90 days

  • Custom 12-week marketing plan
    A week-by-week breakdown with clear direction, messaging angles, and your content focus for two marketing channels

  • Walkthrough Video
    So you can revisit the strategy and leave with zero questions

  • Support as you implement
    One week of post-delivery support via email/Voxer + two 30-minute check-insto keep you on track over the next 90 days

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  • The language and key words to use in your content that will speak to your audience

  • A marketing runway to support a promotion, an upcoming launch, or a new campaign you want to try

  • An opportunity to cut your content creation time in half because you already know what to talk about

  • A strategy that supports your unique business goals and doesn’t box you in

  • Built-in accountability so you can’t get rid of me you’re not on your own

YOU LEAVE WITH:

HOW THIS WORKS

01. We start with strategy

Before we ever meet, I review your intake, audit your current marketing, and look at your industry so we’re working from your current reality.

My pre-work is meant to identify gaps, any missed opportunities, and patterns I’m recognizing in your space so we walk into your session with context and the groundwork laid.

02. We map your next 90 days together


Where the magic happens.

In our 90-minute session, we dish out your goals, strengths, opportunities, and then decide what your marketing should focus on (and what it shouldn’t) in the coming months.

This includes picking two key platforms and developing a strategy that supports both.

I’ll challenge you to think big picture and how to get into a content groove that feels confident and sustainable.


03. You get the keys


Within two weeks, you’ll receive your 12-week marketing strategy — a week-by-week plan built from everything we uncovered.

You’ll have a weekly content cadence with the details you need to touch on in your marketing in order to push your goals forward.

This looks like specific examples depending on whether we’re nurturing your audience, priming them for what’s coming, or launching a new offer.

Plus added support and check-ins to keep you on track.

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SPEAKING OF KEEPING YOU ON TRACK

I know how important support is for implementation, so with the 90-Day Marketing Strategy, you receive:

  1. One week of post-delivery support via Voxer/email

  2. Two 30 minute check-ins during weeks 5 and 10

To refine your custom marketing strategy as the next 90 days unfold.

CURIOUS IF THIS IS THE RIGHT FIT FOR YOU?

The 90-Day Marketing Strategy is designed to zoom out to look at the business and assess your audacious goals before nailing down the weekly marketing efforts it’ll take to get you there.

But just for giggles, let me tell you exactly who I created this for:

THE OWNER

Ready to make a pivot and bring their audience along for the ride.

THE CEO

Juggling multiple offers and aiming to market them seamlessly.

THE FOUNDER

Gearing up for a launch and in need of a marketing runway.

THE VISIONARY

Ready to simplify their marketing and put their energy back into their zone of genius.

I’m Erica.

The rebellious brain behind your next 90 days in marketing.

I believe a strategic marketing plan is the foundational element your content creation is built on.

That strategic layer makes creating content for your business feel that much easier and attainable.

And that’s why you’re here today, isn’t it?

To gain valuable insight from someone who has your best interest at heart, leave with a plan to drive your marketing for next quarter, and finally wear one less hat in your business.

BOOK MINE NOW

I had a 90-Day Marketing Plan with Erica, and she crushed it!

From her expert advice and recommendations, to auditing our business/social media, to thoughtful conversations, I couldn’t recommend her enough! Every recommendation was helpful and she clearly put thought into each key point before presenting it.

She gave me great ideas for marketing across social media, retaining customers, and growing our business. 10/10 experience!

— Nicole Hickerson
Forest Springs Nutrition

FREQUENTLY ASKED

  • No captions — I’m providing detailed guidance and prompts for you to touch on in content during each week in your plan based on your current business goals and our session.

    This could look like:

    • Tailored examples to assert your credibility in your content and nurturing your audience to deepen connections before a promotion.

    • Utilizing a custom engagement strategy to re-engage the audience you already have.

    • Or focusing on initiatives to drive traffic to your waitlist because we’re priming your audience for a new service you’re launching.

  • This depends entirely on our time together.

    I will always challenge you to think outside of the box and try new things.

    But we will plan your content (reels, carousels, static posts, trainings, series, etc.), around what seems to work right now and what makes the most sense for your next season of business.

  • Your 90-Day Marketing Plan will focus on only two marketing channels.

    This could look like a social platform + email platform, two social channels, or a blog + email strategy.

    BUT, there will be opportunities to repurpose over a multitude of other channels.

    The goal is not to get lost in the sauce during our session and focus on the platforms bringing you the most visibility, leads, engagement, conversions, or the platforms you want to spend more time on over the next 90 days.

  • Your 90-Day plan will be emailed within 2 weeks from the date of our session.

  • Your 90-Day Marketing Strategy is a working Google document with an overview of the next 90 days and what success looks like to you.

    Every week has a framework outlined for each of the two platforms you want to focus on with opportunities to repurpose content into other channels as needed.

    This document will serve as your guide every time you sit down to create content and can be edited as you go.

  • I’m so glad you asked.

    We will have two check-ins — one at week 5 and one at week 10 to adjust your strategy as needed and note any progress or setbacks.

    Your business is meant to evolve and these check-ins are there to support you through those moments.

If your marketing strategy isn’t aligned with your business goals, how will you ever reach them?

It feels easy to keep downloading the content freebies or hoping a challenge will hold you accountable to posting this month.

But none of those avenues give you a custom strategy tailored to your business model, goals, and supports you while you reach them.

So let’s build the plan meant for you.

FOOD FOR THOUGHT:

I NEED THIS